Dec 7, 2013 2:30am PST
, jeffrey raider and david gill boa launched this site, it shook up the world of prescription eyewear, selling under the price of typical fashion glasses and doing it all online. >> we said what if we can create our own brand, design glasses ourselves, sell them directly to consumers through a user friendly website, we could offer the same quality glasses that cost $500, $600, but do so for $95. >> the idea quickly took off. >> we were featured in vogue and gq. we basically sold out of our inventory and had a waiting list of 20,000 customers. >> for two years they sold almost exclusively online. they didn't have stores in the business plan. their goal was to change an industry through internet sales. what they soon learned surprised them. >> what we found was that people really wanted to shop and experience the brand in person. >> they're not alone. internet retailers across industries are finding that while the internet is great to start an idea, ultimately there will always be consumers who want to do things the old-fashioned way, touch and feel them before putting down the plastic.
Dec 5, 2013 3:00am PST
a raider and he went after weak companies. now he's a shareholder activist. big difference. >> what's the deal with apple. why is it such a rich target. >> bankrupters go where the money is. instead of going after weaker companies they are going after wealthier ones. that's where holding a lot of money on their books, $2 trillion worth of cash on american corporate books and guys like karl icahn think that money should be in their hands. >> he says tim cook is doing a good job with the business. whether he does what i want or not but apple is not a bank. willie he's trying to shake the money tree. >> for people who know the name but don't know that much about karl icahn, why is he the most important investor in america? >> he's actually the richest man on weekend. he's had an astonishing year, extraordinary for most in the financial class. he's doing this with apple very carefully. he's not unhappy with management. and the shares dropped yesterday. it's an attempt for him to increase his influence in that want company as he's done with chesapeake energy or tried with dell and did ea